Welcome to Monster Marketing

Hello and welcome to Monster's new newsletter that concentrates solely on your industry - Marketing.

The newsletter is designed to give you a greater insight into marketing and is geared to helping those who are seeking to begin, or progress, a career in marketing. However, we believe all marketers, even if not actively looking for a job, will benefit very much from its content.

In this, our first issue, we unravel the mysteries of the concept of the Employer Brand, hear a top executive's views on recruitment, hold a keen debate on the value of marketing qualifications, and end with a short catch-up on the news and views in marketing that you might have missed. Finally, if marketing isn't your speciality you can sign up to another Monster Industry newsletter that's more relevant to you.

Just as a strong brand appeals to consumers, so does the employer brand appeal to prospective employees. Our lead article gives a keen insight into the growing importance of the Employer Brand in today’s recruitment marketplace – what it is, what it’s for and how it works.
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Read the wise views of a top Marketing executive running his own successful entrepreneurial venture. You’ll find out what skills he looks for, what his selection process is, and get his take on the trends in recruitment into marketing.
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Can you remember what the five P’s stand for? Our big debate looks at the thorny subject of Marketing qualifications and whether, in fact, they’re actually necessary to make it to the top in Marketing.
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We round up some news nuggets from the world of Marketing and HR that you might have missed, adding a little insight and entertainment to the stories.
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