Welcome to Monster Marketing – Issue 2

Welcome to our second issue of Monster Marketing – the authoritative resource for those seeking jobs in marketing. In this edition:

Re-branding can often end in failure – why?
Recruitment tips: how to get ahead in advertising.
Debate: what web skills are marketers expected to have?
Four news stories you might have missed but should have read.

Lastly, we'd like your considered views on Monster Marketing – or any of the 10 other industry newsletters you might have read, so please feedback.

Re-branding – why it often fails

There have been some successful re-brands recently, and L’Oréal is one of them. But for every success, there is often a notable failure. Our leading article takes a look at re-branding and the reasons why it doesn't always go to plan.
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View from the Top

In this issue’s exclusive look at the recruitment process we talk to Tim Lindsay, President, TBWA Group UK & Ireland. He reveals what two things he looks for in people looking for a career in advertising. Could you pass his 'Sunday test'?
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Monster Debate

As a marketer you need to keep track of developments in the internet and what it can do for you. Webs 2.0/3.0 are increasingly used terms. We asked two digital experts what this means for marketers and the skills demanded of them.
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Industry Insight

Four features covering various issues – for the reader who wants to stay informed – including how brand association offers a competitive advantage, how data can shape strategy, overseas marketing, and what marketers do after marketing.
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Welcome to Monster Marketing – Issue 2

Your Newsletter: Your Views